Agressive Scheme of Japanese Major Vehicle Makers 2 -Recent Popular Car in Japan, 2007-
5th October 2007
Japanese well-known makers always have developed a lot of vehicles and keep everone’s eyes on thier products. People who love cars did not used to regard the car as just vehicle, but as thier hobby, however, we cannot see this car boom any more here except for car maniacs still being.
Then, what car is well-sold in Japan now? The answer is “Kei car” which is the vehicle under 660cc.
According to a report of Japan Automobile Dealers Association, during last 6 month, the best-selling car in Japan was Suzuki “Wagon R.” I think you are surprised with this result.
I have mentioned people living around the big cities who can live without thier own cars thanks to the complicated transportation system, trains, subways and buses like net over the area. Moreover, there is few space to be enough to a lot of person can park…
On the other side, country side areas, car is one of the necessities of life, it is going to be one car for one person because we can say it is the only transportation for them. Supermarkets, convenience stores and even if BARs (of course, it is exhibited to drive when they drink!!), they have so much space for parking a lot. They have to get the driving license when they are 18 years old, and purchase car to go work, school and shopping. They must buy car…but car is not trivial expense for everyone. That’s why Kei car is the most popular for people and best-selling car! Makers have been improving thier products’ interior, exterior, equipments and driving functions not only for people in local side but also for people living in the big cities. Therefore, we can find many types of Kei Car, Daihatsu Move, Tanto, Mira, Honda Life, Suzuki Alto, Nissan Moco etc. everywhere even if we are in the big cities and in the country cities.
(Continued to my next blog)
Technorati Tags: Kei car, Suzuki, Wagon R, Daihatsu Move, Tanto, Mira, Honda Life, Alto, Nissan Moco
