Japanese “Entry Family Car” in BRICs
18th January 2008
According to Japanese major auto vehicle makers’ plans, all thier production in BRICs (Brazil, Russia, India and China) will exceed amount of production in North America in 2011.
Recently, Japanese companies cannot plan thier sales management without overseas, especially developing countries like BRICs.
They are in the spotlight for thier explanation of new market, a lot of potencial customers there. As I wrote in my previous entry, they never regards Japan as good market to sell their vehicles due to the decreasing thier sales.
In Brazil market, Toyota is planning to sell thier “EFC (Entry Family Car)” in the future. It is low priced car about 800,000 to 900,000Yen ($7,500 to $8,400) that they have never sold in order customers who has never bought and owned their car can get. With regards Corolla would be sold for 3,000,000 to 3,500,000Yen in Brazil, that EFC will not be big but compact vehicle.
Not only Toyota but also Nissan, Honda, Mazda, Mitsubishi etc. plan to thier original manufacture plan in BRICs. It is very exciting for me that we will be able to meet Japanese-Brazilian, Japanese-Russian, Japanese-Indian and Japanese-Chinese car soon!!
Technorati Tags: BRICs, Brazil, Russia, India, China, EFC, Entry Family Car
